Home Selling Strategies For Today’s Market
Source:
http://boiserealestateinfo.net
Publish Date: 08/30/2008
We all know that the chances of selling a home in today’s real estate market seem quite dismal. In fact, it seems like whenever you turn on the television or radio, there’s more bad news about the busted housing bubble. But for those of you who’ve had your house on the market for some time now, there are still plenty of opportunities to sell your house without lowering your price. Whether you’ve been on the market for years, or are gearing up to sell your home, there are some expert tips and techniques that you can use to help you sell your home - despite the current market conditions.
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Too often, desperate homeowners cut down on their asking price to entice buyers. They think that selling a home is akin to a major sale at a department store: the lower the price, the more demand will be generated. But when it comes to pricing, the real estate market plays by the rules of a different game. If you lower the price on your home in hopes of creating interest amongst buyers, you’ve actually caused your targeted audience to become skeptical about why your pricing is so low. Think about it this way – if you looked at a beautiful two story colonial house, and it was offered at a price much lower than its actual value, chances are you’re going to be skeptical as to why the price is so low. In the real estate business, what your home is priced at has a direct reflection on the quality of your home. Don’t cut down on your asking price to attract buyers – this will lead to prospective buyers of a lower quality who aren’t as serious about purchasing your home. In most cases, the price of you home isn’t what’s deterring potential buyers – it’s the lack of extras thrown into the final offer. In today’s market, sellers are offering housing upgrades from new pools to state-of-the-art heating and cooling systems, but don’t fall for this trap! This is a financial black hole that prevents you from making back the money you’ve invested – not to It may be tempting to hang on to your home while the real estate market recovers, but chances are, the market will then be flooded with eager homeowners who want to sell. You can still sell your home despite the current marketing conditions: all it takes is a little creativity, some clever strategies - and a whole lot of patience! ### |
mention a common bonus that many other homeowners include in their asking prices as well. If you want to sell your home, you’ve got to set yourself apart from the competition. Instead, offer financial incentive to your prospective buyers by agreeing to cover a portion of the closing costs. Many times, potential buyers are hit with hefty closing fees from their mortgage lenders, and can often be scared out of purchasing your home. If you offer $3,000-$6,000 for assistance with closing fees, you’ll save much more money than by lowering your asking price by $10,000 or more – and you’ll provide prospective buyers with a selling point that many other homeowners wouldn’t think to offer. 